One of things that always surprises me working as a food photographer in Las Vegas is just how many restaurants have barely any presence online, no professional food photography, and almost zero social media. It’s not just about taking pretty pictures. Did you know that looking at pictures of food photography actually creates a physical reaction in the body? If you’re a human, you likely already knew this, but according to a study from MIT scientists have discovered a popul

Have you ever felt your business wanting help with marketing but you didn’t know where to start? Perhaps the right move for your business is to hire a freelance marketing consultant. A freelance marketing consultant is somebody who consults on all matters related to digital marketing, identifies weaknesses, and implements changes that will improve the specific needs of your business. When working with a new brand, I like to start by reviewing the main marketing channels a

So you're looking to boost on social media, but you don't want to waste your precious budget? Boosting is a great way to reach new audiences without sharing new content. Yes, it costs money, but if done well, there can be a nice return on investment. Here is a useful strategy for how to boost on social media without wasting money. The first thing to know is that paid advertising IS an investment. It will take time to learn the model and get it right, so don’t be too precious

When talking to business owners about digital marketing, I often find a common problem we run into is not knowing where to start. There are so many directions to go and each has its nuances and complexities. However, good marketing strategy is less complicated than you think. Yes, there are a lot of moving pieces, but you don't need to do everything - just a few things very well. A good digital marketing strategy essentially boils down to five branches: content, website, sear